grow business, goo needed
goo brand | goo mail | goo project
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costs for the goo buffet menu of items
A goo buffet menu is based on your total marketing budget for 12 months, aimed at providing real value in human resource and the skills that goo can supply. Because of this you are able to budget goo into your annual marketing budget, and with collateral as well, you can budget with ease.
Value points:
• you get an entire team for a similar cost of one new marketing graduate
• marketing is a cost of sale, it is not part of your profit
• you get the goo team as part of your team, no hourly rates, no hidden charges
That's value!
What level of goo do I need?
MINUTE goo
Based on a typical business that is looking at a starting turnover of $0 – $1.1mil. Ideal for startup businesses or a new product to market.
MORE goo
Based on a typical business that is looking at an annual turnover of $1.1mil – $5mil. Ideal for startup businesses or a new product to market or a business that is due for rejuvenation in the market.
MEGA goo
Based on a typical business that is looking at an annual turnover of $5mil+. Ideal for startup businesses or a new product to market or a business that is due for a refreshment, or an extension and growth to leap the chasm.
You can purchase individual items, the following price table shows the actual fees for each strategy item you may need. The best value for money is a monthly subscription of the strategy components depending on the level of goo needed.
| BUFFET MENU OF COMPONENTS | Minute goo |
More goo |
Mega goo |
| Ideal for business turnover of | $0– $1.1mil |
$1.1mil– $5mil |
$8mil+ |
| BUSINESS BRAND STRATEGY | $1,600 |
$6,250 |
$12,500 |
| Strategic Audit - with requisite document preparation |  |
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| A seminar (tailored) 2-3 hours, competency building, coaching of key staff | |
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| BRAND IMPLEMENTATION STRATEGY | $800 |
$3,000 |
$24,000 |
| Marketing Audit - with requisite document preparation | |
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| Outlining the brand implementation plan | |
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| Meetings and real time contact depending on client requirements | |
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| Booking, contact and submission of material when required | |
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| BRAND BUILDING | $5,000 |
$12,000 |
$15,000 |
| Brand Audit | |
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| Meetings | # |
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| Overall creative approach and brainstorming what the brand will look and act like | |
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| Creative direction to build brand consistency | |
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| Brand storage and digital supply on call by goobrand | |
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| Brand usage guidelines | |
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| BRAND PROTECTION AND EXPANSION | $1,600 |
$4,800 |
$6,400 |
| Preliminary advice | |
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| Attending to registration | |||
| BRAND REALISATION AND EXPRESSION (if required, allow for lawyers fees here) | $16,000 |
$32,000 |
$64,000 |
| Collateral Review | |
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| Creative direction, design of collateral prescribed in brand implementation strategy. | |
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| Meetings | # |
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| Artwork production of the various marketing collateral, ready material for suppliers | |
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| Sourcing, management and quality control of suppliers | |
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| BRAND FUTURE PROOFING | $800 |
$3,200 |
$12,000 |
| A supply of professional level of design critique as and when requested | |
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| CRM advice - including targeted direct mail campaigns | |
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| Ongoing environmental monitoring | |
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| Competitive monitoring reporting | |
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| Mystery shopping | # |
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| Market research - Segmentation, Targeting & Positioning analysis | |
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| Or all for a goo 12 month subscription | $2,000 per month* |
$5,000 per month* |
$9,000 per month* |
* 3 month up front payment is required on signing, with monthly direct debit payments due the 20th of each month thereafter.
# one allowed for.
Please note: all costs are exclusive of New Zealand GST.
download this table in pdf format (160kb)
Business marketing collateral creation price list
Standard marketing collateral basics and estimated cost in design time, this includes up to 3 rough concepts and then final artwork of concept chosen for you be able to reproduce from or implement.
| COLLATERAL REQUIRED* | DESCRIPTION | ESTIMATED DESIGN COST |
| Logo | basic business logo | $1500+gst |
| Office stationery set | letterhead, compliments slip, email text signature, business card. | $1500+gst |
| Copy writing | per A4 page | $100+gst |
| Business signage | banner, plaque and reception | $1200+gst |
| Web site | one GUI template | $1200+gst |
| Profile | A4, 2 sides, full colour | $600+gst |
| DL Brochure | six panel, gate fold, full colour | $600+gst |
| Advert | per ± A4 size template | $200+gst |
| Direct marketing mail out | per DL card/flyer | $400+gst |
| Web banners | per flash file | $100+gst |
| Point of sale | A2 poster | $100+gst |
| Presentation folder | oversized A4 with pocket | $400+gst |
| Newsletter | one A4 Template | $800+gst |
* COLLATERAL REQUIRED: These prices are an indication only, all collateral needed will be costed based on application and reproduction is additional to allow you to use your own suppliers quotes. So, the above is a guide only.
download this table in pdf format (196kb)
all about goo™, who offers goo™ and someone to talk to —
goo™ is our product, contact the flying lizard limited, Level 4, 9 Moray Place, Dunedin 9016. PO Box 979, Dunedin 9058, New Zealand.
Telephone us +64 3 471 8481
Email us design.solutions@flyinglizard.co.nz